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Goodbye Social Summer and Thank You! 👋🔆

Announcements

2024-09-10

If you’re reading this, it means the sun has officially set on Social Summer—but don’t worry, this is just the beginning. Summer is more than a season—it’s a feeling and we’re bringing the summer feeling with us. 😉

Making web3 more social is a year-round endeavor, so while our first Social Summer campaign may have wrapped up, there’s plenty more fun on the horizon. 

Recapping Social Summer

Social Summer was created to celebrate onchain social and take us on a wild ride across the Superchain. Along the way, we learned a ton, made new friends, and most importantly, had fun. A massive thank you to everyone who participated—this journey wouldn’t have been the same without you. 💚

Before we get into the recap, let’s start off with some epic stats, all possible thanks to you 🫵

  • 3 million NFTs minted by over 160k amazing individuals,
  • "Crypto: The Game" by Teji was the most popular, with over 100k mints,
  • ~55k users minted over 10 NFTs, ~40k users minted over 20, and ~30k users minted 30+,
  • We distributed 125k CYBER in rewards to Social Summer participants, plus an extra ~9 ETH to winners of the Social Summer Bonus Week NFT contest and raffle.

When we kicked off Social Summer, our goal was to spotlight 36 innovative projects contributing to social on the Superchain. That led to six weeks of themed fun, each with its own interactive blog and creator topic. 

We dove into the Superchain, Farcaster, Base, and the Cyber ecosystems. We also got into the nitty-gritty of Account Abstraction and even dedicated a whole week to projects doing it "4 da Culture." We also shared revenue with the featured projects, no matter which chain they’re on, because on the Superchain, meaningful community-building always gets rewarded. 

And because Social Summer was all about the community, when you wanted more, we added a bonus week. This time, instead of projects, we showcased the incredible creators in our community, with 100% of NFT mint revenue going back to the community. 🤯

But the community rewards didn’t start there. Throughout the campaign, we rewarded community members for minting, creating, and contributing to the fun. To boost exposure for the projects featured in Social Summer, we teamed up with Binance Web3 Wallet to distribute 120k CYBER as rewards to users who minted the daily NFTs. Every time someone minted a project NFT, they got 200% of the minting fee rewarded. We also ran weekly contests, giving away 1,000 CYBER each week to creators who made great content.

A Special Celebration

Social Summer wasn’t just an NFT minting campaign—it was a full-on celebration. We spiced things up with special events that brought the social to Social Summer. 

We teamed up with BasePaint for a Social Summer-themed canvas co-created by hundreds of onchain artists. We also ran a couple of JokeRace contests where the community decided our Marketing Lead’s punishment and chose the bonus week NFTs. Plus, we hosted our first live stream on Unlonely, where Diego took on the Superchain Hot Ones Challenge. It was hot, messy, and unforgettable (but in his state of panic Diego forgot to save the recording 😢).

Looking back on this celebration, two things stand out: 

  1. First, it was all about being social. We brought as many people as possible into the fun, making sure everyone had a fair share of the rewards. The contests were social, with hundreds of submissions and people boosting each other’s work every week. The revenue sharing was social too—because on the Superchain, it’s not about one winner taking all. Even the NFT minting was social, with communities coming together to celebrate each other. 
  2. Second, it was diverse, just like our communities. You could participate by creating, minting, posting, or even roasting the Cyber team. Anyone could get involved in whatever way they liked, and that’s something truly special.

What’s Next?

As Social Summer officially comes to a close, we admit it’s a little bittersweet. But no tears here—we’ve accomplished something amazing, and we had a ton of fun doing it. Best of all, we’re just getting started. 

Cyber launched to mainnet earlier this year, and look at us now—surrounded by new and old friends on the Superchain. You may have come to Cyber for Social Summer, but we hope you’ll stay for the culture and the vibes. We’ve got several more campaigns cooking, so stick around, because we’re going to make web3 more social. While you’re here keep exploring the Cyber ecosystem—there are some great applications already deployed on Cyber and several more in development. 🔥

And hey, builders—if you’re looking for an L2 to call home, check out Cyber. We’re the Superchain’s home for social—purposefully designed for building onchain applications that deliver engaging experiences and attract new users through social features. Just DM @0xRickyW on Twitter or email developer@cyber.co to connect with us.